Tableware manufacturer Steelite International has purchased rival British brand Royal Crown Derby, the company announced today.
The deal, which represents Steelite International’s first acquisition, will see the launch of ‘Royal Crown Derby Entertains’, a fine bone china range for hotels, restaurants and hospitality venues, which will be sold worldwide.
Kevin Oakes, chief executive of Steelite International said: “We have researched the international hospitality market very carefully over the past year and know that there is a market for fine bone china which boasts that genuine Made in England pedigree. ‘Royal Crown Derby Entertains’ will most definitely fulfil that niche.”
The deal means Royal Crown Derby will retain its branding and 200-strong workforce, as well as gain access to the hospitality market through Steelite’s links to the sector.
The acquisition caps a positive year for Steelite. Its turnover now exceeds £66m, while the company plans to create more than 230 jobs through a £12m factory expansion at its Middleport base.