Steelite dots the i’s for innovation

Steelite’s Willow tableware collection won the Red Dot Award for Product Design.Steelite’s Willow tableware collection won the Red Dot Award for Product Design.

Tableware manufacturer, Steelite International, has won the Red Dot Award for Product Design. Its new Willow collection, launched in February this year, was awarded the Red Dot seal of approval for outstanding design.

Willow is a plate and bowl series designed for fine dining and banqueting, featuring a repeating interweave design that mirrors traditional woven craft.

The collection is designed to make banqueting operations stylish, efficient and cost-effective requiring only one size plate cover for every course. The mid rim plate profile is said to regulate portion size, while the pattern of the wide rim banqueting plate profile should frame a range of well sizes.

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Andrew Klimecki, head of design and product innovation, Steelite International, said: “Recognition from the prestigious international Red Dot Awards confirms our record of innovation at Steelite International. Each collection is created to give our customers stylish yet deceptively strong tableware that will make their dishes stand out. Willow is the union of form and function – modern and sleek, yet robust enough to withstand the most rigorous commercial environments.”

Professor Dr Peter Zec, CEO of the Red Dot Award added: “The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”

The Red Dot Award has worldwide recognition as a mark of outstanding design and innovation since 1955. The judging panel of 40 independent designers, design professors and specialist journalists tested 5,500 entries from 54 countries to select the winners. Previous winners include Dyson, Mercedes-Benz and Joseph Joseph.

Willow’s win will be celebrated at the Red Dot Gala award ceremony in Essen, Germany on 3 July. The collection will be shown at the ‘Design on Stage’ exhibition as part of the world’s largest exhibition of contemporary design. The international reference work, Red Dot Design Yearbook 2017/18 will feature Willow, and the collection will be included in the Red Dot App and the design platform Red Dot 21.

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