Specifi has global reach goals

Stuart Campbell, Specifi’s vice president of sales for Europe and Asia.Stuart Campbell, Specifi’s vice president of sales for Europe and Asia.

Since Stuart Campbell joined commercial kitchen design software specialist Specifi Global last August as vice president of sales for Europe and Asia, he has made it his goal to get more manufacturers onboard with the firm’s content creation package.

“At the moment it’s a bit of a chicken and egg situation: we’ve got the dealers but not the manufacturers,” he revealed. “Our content creation offering means we can look after a manufacturer’s CAD and BIM files and upload them to the CESABIM and EFCEMBIM databases.”

The company recently announced that it has agreed to create and manage BIM block libraries for Lincat, Precision Refrigeration and Metcalfe Catering Equipment. “We are in discussions with many other manufacturers but some don’t understand what we are offering!” commented Campbell.

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“Several have lost business from distributors because they didn’t have BIM files available.”

He also wants to ensure that the BIM models manufacturers use are fit for purpose. “Manufacturers are buying BIM models from all sorts of sources and not to the current FCSI standards which CESA had input into. Some outsourced companies are creating the models with generic surface treatments for stainless steel. If dealers were to put that into a render it would be incorrect.

“Even if manufacturers don’t purchase from us, I want to make sure that we get the word out there that BIM models need to be in the right format.”

The software provider’s content creation package is charged via a monthly subscription, and all updates to BIM models are included in that. “In essence, we become a member of a manufacturer’s marketing department,” Campbell said. “If, for example, AutoCAD has a new release, we will make sure everything works with the new version.”

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