Sparks fly as Iglu takes on Williams

Iglu Cold Systems has launched a line of refrigerated servery counters that it claims offers a superior performance to a Williams range considered to lead the market.

But its assertions have provoked disdain from its rival, in particular the methodology around a ‘live’ test that Iglu carried out at Hotelympia recently.

Simon Clements, managing director at Iglu Cold Systems, said it was approached to look at providing a refrigerated servery unit as an alternative to products already on the market.

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“We developed such a unit and then we tested it against what we considered to be the current best unit on the market, the Williams CPC,” he said. “We have found over many tests that our unit outperforms the other unit in most respects, which is what we were hoping to achieve”.

At Hotelympia, Iglu’s stand featured a head-to-head test between its TRF/3V model and an Onyx CPC3 produced by its competitor.

“We ran our own unit and the other unit side by side for the duration of the show and our unit consumed approximately 40% less energy over the period,” said Clements. “This could offer a saving of approximately £400 over a full year.”

Clements said the units were running on the stand for the duration of the show and both were connected to separate meters visible to visitors. Readings were taken at the end of the show.

Williams said this week that it was “surprised” at the test being conducted at such a busy event, where conditions were “hardly conducive to accuracy”.

It said it had received no information as to what Iglu’s claimed results were based on, nor any details of model type or refrigerant used.

“The test performed at Hotelympia was obviously far from independent and as we know, there are any number of variables that can affect results and validity,” said Williams’ marketing manager, Martin Laws.

“We are also not aware of whether the ‘laboratory test’ was to any EN agreed performance measure. It is difficult therefore to provide a suitable response until we are privy to all the facts about the test criteria.”

Work is currently going on to create a directive that governs minimum energy performance in the EU, although Laws argue that even that would be redundant in this case.

“Open top/open well products are so varied such that it is difficult and indeed confusing to offer competitive testing without reference to common use and application factors. Such products are currently excluded from energy labelling.”

He added that Williams products were designed to meet the demands of busy commercial kitchens and offer the assurance of performance, reliability and food safety as well as overall whole life operating cost benefits, including energy consumption.

“The industry knows that Williams is a company that does not indulge in this type of uncontrolled testing or make claims against competitor products based on biased tests,” he said.

Iglu said its new range comes in three- and four-door versions and is available with two and three drawer sections.

“All Iglu integral units come with a five-year parts warranty as standard and are very competitively priced against other manufacturers, which often comes as a pleasant surprise to new potential dealers” said Clements.

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