Catering Insight caught up with Smeg UK’s commercial channel director Phil Coulstock to get the inside track on the company’s last 12 months and 2016 strategy.
How was last year for Smeg UK?
It was such a busy year for the foodservice channel. At the beginning of 2015 I was promoted to the role of commercial channel director, after a small restructure of the Smeg UK sales team.
This put the people with the best industry-specific knowledge in positions to make strategic decisions more quickly in the interest of the business, and to support the company MD, Mike Giddings, with our individual channel experience.
5 has been a very successful year and we continued on the success of last year’s expansion by growing the commercial business further, by more than 60% YOY.
Through the summer we had five record-breaking months where both turnover and unit sales hit an all-time high.
By September we had become the company’s highest export subsidiary outside of Italy, overtaking countries such as France and Germany which have been selling the commercial products for a considerably longer period of time.