Slimline counter a crowd-pleaser for Williams

Williams claims to have enjoyed a bumper week at Hotelympia, with the company reporting “great interest” in the new ‘Slimline’ version of its popular Jade refrigeration counter.

The new model, which is available in two- and three-door versions, offers all the features of the established Jade counters, but slimmed down to a depth of just 500mm.

Sales and marketing chief, Malcolm Harling, said the unit had proved to be a popular attraction among visitors to the stand.

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“Many customers are generally aware of the quality of our Jade range and the features they have to offer but seem genuinely surprised that we’ve managed to produce the same high quality in such a small footprint,” he said.

Williams says it has picked up a number of good sales leads throughout the week and Harling believes this is due to the diversity and flexibility of its ranges.

“It’s encouraging that so many people, including our distributors and dealers are showing a great interest in our new products,” he said. “It probably helps in that respect that these differ in their application. For example, our range of premium display units is ideal for prestige hotels and restaurants’ front-of-house displays, whereas the prep well is suited to the caterer who needs more space and flexibility in their kitchen.”

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