Shine unveils marketing push

The new Shine video details its fabrication production.

Visitors to Shine Food Machinery’s website are now greeted by a video profiling the Newport-based distributor.

The promotional film details everything the company does from the start of an enquiry, including drawing and production of fabrication, right up to the finished product.

It also shows examples of some large contracts the firm has completed over the years, such as for Cambridge University, Cardiff & Vale Campus, the Olympic Stadium, Coca-Cola, Admiral Insurance, Selfridges, Dyson, Wembley Stadium and the House of Commons.

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Furthermore, the video profiles Shine’s business, detailing that it was incorporated in 1974 and has 55 in-house employees, as well as the facts that it has delivered £100m of kitchens in the last decade, has £8m of BIM projects delivered in 2 years and has invested £100,000 in sustainability in 24 months.

MD Jon Shine commented: “We have always taken promotional material with a pinch of salt, having focused more on delivery, repeat business and recommendation within the contracting industry, but the recent revamp of our literature, the promotional video and the premises are a recognition that our ever diversifying client base relates to different media when assessing Shine as an industry leader.”

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