Roland Allen relocates ahead of diamond anniversary

Roland Allen’s new premises in Luton.

Roland Allen Catering Equipment Centre is on the move after 60 years at the same site in Luton.

As its old office is being sold and converted into flats, it is relocating on 1 February to a new building just a couple of miles away, still within Luton.

The distributor ensured that the new premises had a warehouse, office space, reception, parking and showrooms space which will house tableware, chefwear, utensils and catering equipment. Plus it feels the location is much better for access for its customers.

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Simultaneously the distributor will be celebrating its 60th anniversary in February in its new base. To mark the occasion it is producing a small catalogue to send to its customers which will have key products and best sellers featured at promotional prices.

Director Steven Wright commented: “Roland Allen has been servicing local businesses for 60 years and over the last few years we have developed our online business through the Catering Equipment Centre website.”

However, he emphasised: “Our longevity is due to our customer service. We are predominantly a small family-run business which offers a personal one-to-one service with our customers, which you very seldom get anymore due to the internet. You cannot put a price on this.”

Wright furthermore revealed: “With our fantastic team of service engineers we are expanding our service work to cover the whole of the UK not just the local area.

“We have always done service work locally but as a company we have never promoted it. We recognise there is a great need for good service engineers in the commercial catering equipment sector and felt we could fill that gap as we are now in a position to cover the whole of the UK.”

Roland Allen has already started marketing this service through its website and via e-marketing. Furthermore it is currently producing leaflets to post to its customers. Wright added: “We are also offering our existing customers retainer service contracts with reduced call out and labour charges and also the option of full service contracts which have lower rates, plus two visits per year to each piece of kit.”

Coming into 2018 the distributor is involved in various projects including for Wigmore Fish & Chips in Luton, Harpers Food & Wine in Pepperstock, St Martha’s church hall in Tring, and Elcombe House care home in Bedford. It is also in the process of quoting for two public house projects.

Wright concluded: “There are exciting and challenging times ahead but we look forward to them all.”

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