Richard Cassells joins Winterhalter

Richard Cassells has moved from SCA Hygiene to Winterhalter.

Winterhalter has announced the appointment of Richard Cassells as the new general manager for Ireland.

Cassells joins the company after 8 years as key account manager at SCA Hygiene Products.

He has worked for some highly regarded companies, including Henderson Group and Britvic Northern Ireland.

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During his time at SCA, he managed key distributors including Bunzl McLaughlin, Galgorm Group and Hugh Jordan.

He also built up a reputation for managing national customer accounts such as HSC/PALS, Aramark, Northern Education & Library Board and Mount Charles Group.

He is eager to build on current relationships in the industry and develop new business partnerships across Ireland.

“Winterhalter’s reputation for best-in-market products and leading innovation within the industry is well deserved,” said Cassells.

“The company has a very strong product portfolio, I believe in the brand and I am looking forward to meeting the challenges and opportunities this new role will present me.”

Winterhalter UK MD Stephen Kinkead added: “We are very happy to have Richard join the company.

“He is results-driven, with a proven sales record and a thorough understanding of the Irish market, all skills that will help Winterhalter move forwards with confidence.”

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