With one million Christmas Day dinners booked in restaurants, it looks as though distributors and service personnel will need to be on high alert to deal with any last minute emergencies.
According to research from Mitchell & Butlers, more than one million customers are expected to dine out on the day itself.
Mitchells & Butlers, the UK’s biggest managed pub and restaurant operator reveals that over one million guests are set to dine out on Christmas Day.
Mitchells & Butlers outlets such as Harvester, Toby Carvery,Miller & Carter, Browns, Sizzling Pubs, Ember Inns, All Bar One, O’Neill’s and Vintage Inns between them have 72,000 turkeys, 2,500 tonnes of potatoes, 235 tonnes of Brussels sprouts and 103,000 mince pies on order, in response to seeing a 20% increase as UK consumers plan to dine out on Christmas Day.
Although turkey remains a traditional favourite, according to the 250,000 meals already on order, sales of chocolate brownies are outselling the traditional Christmas pudding, and in Harvester nearly 50% of the meals set to be served will not be turkey.??
With a predicted nine hours spent preparing, cooking and clearing away a Christmas Day feast, it’s no wonder that Brits across the country have made the decision to ditch the dish cloths this year.
Industry research indicates that it costs the average family £178 to cook at home, put together with the pressure of serving multiple courses to the extended family means chefs at home could be cooking up a lot of stress, when compared to the average cost of dining out on Christmas Day is £52.58.
Mitchells & Butlers research has also indicated the gift of Christmas dinner is set to be a seasonal sell out with sales of gift cards which can be used within our pubs and restaurants expected to attract £500,000 in sales, up 34% from last year.