Refrigeration stalwart joins Meiko

The founder of Precision Refrigeration has left the company to take on a brand new role at warewashing manufacturer Meiko.

Jeremy Hall (pictured right), who also worked for Williams and served as MD for Rational UK, has been assigned the position of business development director, a newly-created post within Meiko’s UK operation.

His job will involve heading up the promotion of the Meiko product portfolio to the foodservice design consultant sector, focusing on the latest in sustainable warewashing and food waste handling solutions.

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Food waste handling in particular is a rapidly growing sector for Meiko, but as it is often seen as a largely under-specified area for consultants, the company is keen to ensure expert pre- and post-sales support is in place to progress opportunities.

Nick Falco, group sales director at Meiko, says Hall will bring a very high level of professionalism to the role and is especially regarded for his attention to customer service and support.

“His appointment will provide consultants with a single point of communication throughout the lifespan of a project, supporting and reinforcing our reputation for delivering not only the highest level of customer care, but providing solutions to warewashing and food waste handling design unmatched by others,” said Falco.

Hall will also work closely with Meiko business development manager, Simon Callus, to further the company’s presence within group and key accounts. This will involve liaising with the select number of Partner Distributors that Meiko has been using to service this market.

Hall leaves behind his role as sales director of Precision Refrigeration, the company he founded and sold some time ago, after 10 years heading up the sales organisation.

He said that having developed a business in a much more price-driven market, the opportunity to work with consultants with the Meiko premium quality features was an opportunity “too good to miss”.

Hall commented: “Meiko UK is looking to re-establish their position as the premium product of choice with the consultants. In a competitive market, there is clearly an opportunity to get the Meiko message across; that is, a correctly specified, installed and maintained premium brand product will outshine any lesser product in terms of product performance and lifecycle costs.”

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