Refrigeration dealer launches online store

A Belfast-based dealer that has been distributing and installing refrigeration for the past 10 years has launched an online store.

The Big Ice Box, which specialises in equipment from True Refrigeration, Zanotti and Artisan, will use the store as an additional channel to sell commercial refrigeration products to Ireland and the UK.

The company claims that as a result of the launch it has become the first online retailer of True refrigeration systems in those markets.

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“We’re the only exclusive online seller of True commercial refrigeration products in Europe and we’re dedicated to bringing True’s unrivalled levels of service and reliability to the foodservice industry in the UK and Ireland,” said The Big Ice Box’s managing director Pauric McArdle.

The Big Ice Box offers True’s complete range of commercial refrigeration products to purchase online, from standard upright fridges and freezers to under-counter units and worktop refrigerators.

It also carries food preparation tables, horizontal freezers and back bar coolers and direct draw beer dispensers.

It is offering free shipping on all True products for customers from Great Britain that purchase through the online store.

The Big Ice Box has built up a variety of clients over the years, ranging from small corner shop butchers to large supermarket chains such as Marks & Spencer, SuperValu and Tesco.

It recently became the exclusive provider of cold room storage solutions to the Aviva Stadium in Dublin.

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