Richard Fordham has told Catering Insight’s sister magazine, Foodservice Equipment Journal, of his plan to move forward as MD of equipment wholesaler, Cuisine-Europe.
Fordham spent a 3-year spell at Lincat, where he was involved in managing the Q90 brand, however the British manufacturer moved production of that cooking equipment business back to Italy at the end of last year.
Given that Cuisine-Europe was never formally shut down after he joined Lincat, Fordham decided to re-establish the brand and is moving forward with a new business plan in place.
He has already secured a number of partnership agreements, including the UK agency for German cooking equipment manufacturer Küppersbusch, and is now working on its strategy to re-enter the UK market.
He detailed: “It’s fair to say that Küppersbusch has been through a tough time, but with new ownership, a complete change of management, major changes in production technology and a much more focused strategy and product range, the company is once again building on its 140-year heritage.
“I will be working through a network of distributors and working alongside the consultants to secure specifications.
“Early reaction has been extremely positive with many glad to see the product back in the UK.”
Cuisine-Europe will also be representing Hyginox UK, the bespoke fabrication brand, and is working with Counterline to assist the company with its growth in the Middle East.
Fordham said he hopes to announce further partnerships in future with other catering equipment companies that require representation in both the UK and GCC.
He said the brands he works with need to fit the Cuisine-Europe model in terms of quality, while also recognising that he must allow enough time to provide each brand with the time and support they merit.
For the full exclusive story, head over to Foodservice Equipment Journal’s website here.