RDA to help US burger chain crack the UK

RDA’s proposed design for Built Custom Burgers’ first UK outlet.

Following the success of The Counter which opened in Glasgow in June, distributor RDA has been appointed to design and fit-out the first ever UK site for Built Custom Burgers.

The brand is the fast casual version of The Counter, serving ‘build your own’ burgers, fries, shakes, and more, in a cutting edge, urban industrial interior.

RDA was recently selected based on its design concept for The Counter, which stayed true to the brand’s LA roots with a UK twist resulting in a high-end American style diner in the heart of Glasgow.

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Coming soon to Ilford, London, RDA’s team is currently creating the design for Built Custom Burgers to match the LA theme of The Counter.

Nick Bradley, director at Restaurant Design Associates, said: “We are thrilled to be working with team again to help bring Built to London.

“Part of the design challenge, as it was with The Counter, is ensuring that we translate the USA brand for UK diners and we are working closely with our client in the UK and the Built operational and marketing teams in the US to ensure that happens.”

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