Rational’s leader won’t let company rest on laurels

Rational’s new CEO Dr. Peter Stadelmann has made his first public comments on his hopes for the business since taking on the post at the turn of the year.

Stadelmann replaced the respected Gunter Blaschke at the beginning of January in a move designed to ensure a smooth managerial transition at the combi oven maker. Stadelmann was previously chief human resources officer at Rational.

This week the 49-year-old vowed to continue Rational’s success story and build on the company’s dominant position worldwide.

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He revealed one of his key objectives is to establish Rational technology in markets that still predominantly cook with traditional appliances. Rational estimates the market potential consists of 2.5 million professional kitchens worldwide.

As part of this effort, Stadelmann says it is plotting to gain a stronger foothold in Asia and America.“We must think about the roots of our success and concentrate on what’s important: providing professional chefs around the world with the best cooking appliance for them,” he said.

Rational’s global revenues now exceed £375m a year and the company boasts one of the most aspirational products in the industry.

But Stadelmann insists it won’t rest on its laurels. “We must use all our efforts and expertise to ensure we keep inspiring our customers,” he said. “My personal promise to our customers is that we will continue to do everything possible to meet our primary objective of offering them the maximum possible benefits.”

Stadelmann added: “40 years ago, nobody would have thought that we would be where we are today. We must make sure that our customers’ passion for our products continues to grow over the coming decades.”

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