Rational welcomes new accounts leader

Graeme Copeland Key Accounts Director, Rational UK Limited

Catering equipment brand Rational UK has bought in a new leader of key accounts to liaise with Rational and Frima customers across the UK and Ireland.

The company has appointed Graeme Copeland as its key accounts director for the UK and Ireland. The new position enhances the UK support of the key account customers for both the Rational and Frima brands.

Prior to joining Rational Copeland worked at Rational service partner MJ Services in Grimbsy.

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Simon Lohse, managing director, said: “Graeme is a great addition for our UK team. With a wealth of experience, including six years at Hobart UK Service, he will provide support and continue to build on relationships with our key account customers.”

Copeland added: “I am very excited to join Rational as the leading combi oven manufacturer and to be working with a professional team, within a structured international organisation.”

He continues: “I have over 25 years experience within the hospitality and leisure industries, including Whitbread, Greene King and First Leisure Corporation. My main responsibilities at Hobart as sales and marketing manager were overseeing a team of account managers, national accounts and the overall sales for the service division.”

Copeland will work alongside Lee Harding, key accounts director UK and Ireland who has held this position at Rational for a year.

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