Rational treats dealers to Frima factory trip

A selection of UK dealers and consultants visited Rational’s Frima factory in France this month.

On 3-4 May, a delegation of Rational UK catering equipment dealers and consultants visited the Frima factory, in Wittenheim, Alsace.

The Rational VarioCookingCenter is manufactured at the factory and the new extension features a new production hall with an additional assembly cell and what are said to be state-of-the-art logistics.

The industry professionals attending the trip represented companies including; Abraxas Catering Equipment, Alliance Catering, Bournville Catering Equipment, CCE, Lloyd Catering Equipment, Total Catering, Green Design, John Gillam Foodservice Design, Instock and Stephens Catering.

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Rational UK technical sales director Graham Kille commented: “We regularly invite our partners on factory visits; this gives our partners the opportunity to learn about the VarioCookingCenter and the benefits that they deliver to commercial kitchens.”

The manufacturer believes that the multifunctional appliances is the market leader in its sector because it provides the most energy efficient, flexible, easy to use, space saving and fast cooking solution.

One attendee, Mike Nixon, sales manager of Abraxas Catering Equipment, commented: “The visit offered a great opportunity to expand my knowledge of the VarioCookingCenter which will help us at Abraxas provide more in-depth advice to our client base on the benefits of using the appliance in the variety of foodservice operations that we work across.

“It was also interesting to see the care and attention to detail that everyone at the factory takes to ensure a quality product is manufactured. A worthwhile and enjoyable visit, thank you Rational.”

In February this year, Rational AG amalgamated the two product lines of Rational’s combi ovens and Frima’s VarioCookingCenter units under the Rational umbrella brand. The Landsberg am Lech-based firm feels that this means it can better address the needs of the market and that by combining the appliance package, almost all cooking challenges in a professional kitchen can be met.

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