Rational insists it won’t be caught short by UIFSM

Rational has vowed that stocks of its new SelfCookingCenter 5 Senses will not run dry if demand from free primary school meals peaks this summer as expected.

The clamour to upgrade school kitchens to cope with the UIFSM initiative has gathered momentum in recent weeks, with many dealers and manufacturers warning of a potential supply crisis if school buyers leave it late to place orders.

But Rational insists it won’t be one of the brands to be caught short as it has access to sufficient levels of stock.

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Lee Norton, managing director of Rational, said it would have “no problem” in fulfilling orders from distributors.

“We already anticipated a higher demand with the launch of the SelfCookingCenter 5 Senses,” he said. “So we are well prepared to meet all school and Local Authority orders and have the units installed and up and running for the new autumn term.”

The pledge mirrors an earlier vow that Rational made prior to the launch of 5 Senses last month.

Back in April, Norton said that as the company manufactures 50,000-plus combi steamers a year, it can guarantee that all orders, regardless of volume, can be fulfilled within normal timescales of 10 working days.

To make its offering even more attractive to education caterers, Rational recently introduced its ‘Academy School for Schools’, an exclusive series of free training and development seminars.

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