Rational backs Catering Insight headline award

Combi oven specialist Rational has grabbed the sponsorship of one of the most prestigious of the new Catering Insight Awards’ categories.

The manufacturer has signed up to support the Distributor of the Year – Nationwide award, which is one of 14 honours which will be bestowed at the gala event in London on 9 December.

Rational’s MD, Lee Norton, commented: “We chose to participate in the Catering Insight Awards because it is important that the great work done by the distributors in our industry is recognised. Often unrecognised, they add so much value to the customer, providing crucial support and expert advice on a local and national level.

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“At Rational, we firmly believe in the distributors, and our whole sales and support process is geared around them. We are not a direct sales organisation, so our distributors are our partners and we continually work on sustainable long term relationships built around trust and integrity.

“Rational invests significantly in building our brand awareness and product knowledge with the end customer to pull through the demand for our product. We spend most of our time with chefs in the kitchen before they order our product, then when they are ready to order, they simply purchase through their chosen distributor. Therefore, we are very proud to be part of this new initiative with Catering Insight and look forward to celebrating the success of our distributors with them.”

The awards will celebrate distributors’ and suppliers’ achievements, with the other 13 categories as follows:

Supplier awards
Sustainability
Service & Support
Light Equipment
Heavy Equipment
Business Development

Distributor awards
Distributor of the Year – North of England
Distributor of the Year – South of England
Distributor of the Year – Rest of the UK
Distributor of the Year – Project Management
Service & Maintenance Provider of the Year, sponsored by the First Choice Group
Emerging Distributor of the Year (applicable to any distributor under 5 years old)
Online Reseller of the Year

Headline honour
Lifetime Achievement Award

More information on further sponsors, the nomination process, the venue and ticket bookings will be revealed soon.

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