Rational attributes recent price rise to Brexit

Rational UK MD Simon Lohse said negative exchange rate effects had impacted the manufacturer.

Rational UK’s MD has reflected on the combi oven manufacturer’s recent decision to increase prices.

Simon Lohse told Catering Insight: “Brexit has had an impact on Rational UK, due to the negative effect on the exchange rate, which led most equipment suppliers to put their prices up at the back end of last year. Rational took a more considered approach, trying to protect customers by absorbing the costs.

“However, recently, with the further devaluing of Sterling, we have reluctantly had to action a small increase in our list prices, which was effective from 1 September 2017.”

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Rational has just expanded its Luton head offices, doubling capacity to include a new training Centre of Excellence. This includes a purpose-built development kitchen which features a cafė concept, a training kitchen and service workshop.

According to the latest publicly-available accounts, overall the Rational group increased sales by 17% year on year in the first half of 2017, posting a €331m (£299m) for the period. However, the UK branch’s sales stayed the same as at the corresponding point in 2016 due to negative exchange rate effects.




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