Product review drives price cuts for British brand

British manufacturer Lincat says that improvements to the way in which the group makes catering equipment such as ventilation has led to massive savings that are now being passed onto customers.

Paul Hickman, development chef at the Lincoln-based giant, says that in some instances list prices have been slashed by almost half.

He said: “Recently, an in-depth engineering review was carried out by Britannia Kitchen Ventilation on the Refresh range. This has resulted in lower overheads and improved manufacturing efficiencies, allowing Lincat to reduce the list prices by up to 43%, with models now starting at £4,420.”

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According to the company, the Refresh range has been “extensively re-engineered”, allowing it to make significant gains in production.

Hickman expects the coming 12 months to herald an increased awareness of kitchen air quality within the market.

“Work will have to be put into product innovation to adhere to the ever-changing, strict legislation when it comes to health and safety. Standards will also have to be monitored closely,” he says. “There’s the environmental impact to be considered, too, and what can be done to make ventilation greener and lower costs for operators. This could include developing technologies to improve the filtration process and more efficient classes of fan motors.”

Theatre-style cooking is likely to maintain its popularity in 2015 and Hickman therefore thinks that standalone systems that operate within the kitchen, without needing extraction to the outside, will be on the rise.

“It also means more focus will be placed on the aesthetics of ventilation systems,” he says. “They have to be well designed to look good and fit into small spaces for front-of-house applications, but also easy to clean and maintain.”

Read the January issue of Catering Insight for an in-depth report on the ventilation market in the UK.

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