PKL’s U-Select division has launched a new website promoting the Ceroffee Coffee Roaster, which it now distributes exclusively in the UK.

Roastmybeans.com aims to profile the small commercial coffee roaster, which is designed for use in coffee shops, restaurants and bars.

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The machine is designed to be easy to use, and can be operated with a touch of a button.

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The Ceroffee uses ceramic heating technology to ensure an even, consistent roast. The heating element is said to be able to roast all day without a break and produces enough coffee for 750 double shots of espresso a day.

The roaster should help businesses save money because the cost of green coffee beans is lower than roasted ones.

The roaster is designed Korean brand Ceroffee, and U-Select has secured exclusive rights to distribute the machine in the UK and Ireland.

U-Select views roasting on site as the next big coffee trend, as coffee shops and cafes seek to differentiate themselves from the competition.

The unit can link up with a free app which allows users to create and save their own roast profiles.

The new website is designed to be simple to use, and has facts and figures and videos illustrating how the machine works.

The site also lets operators contact the U-Select sales team via an email.

U-Select and PKL Group MD Lee Vines commented: “The roastmybeans.com website shows off exactly why we love being the exclusive distributor of the Ceroffee in the UK – it looks fantastic!”

“We love selling this machine because it has so much going for it, not least that it is so easy to use a child could do it.

“We can see the interest in this machine growing across the country and are looking forward to a busy year.”

U-Select sales manager Jon Steward said: “We’re pleased to be the exclusive suppliers of the Ceroffee because it is a unique and exciting product.

“It has the potential to give cafes and restaurants a simple and cost-effective way to set their hot beverage offer apart from their competitors.”