Pizza oven importers team up

Two major UK importers of pizza ovens have forged a partnership regarding a pair of Italian catering equipment brands.

Linda Lewis Kitchens, the sole UK importer of the Cuppone pizza oven brand, and Orchard Ovens by Valoriani, the sole UK importer of Valoriani wood-fired and gas-fuelled pizza ovens, are now working together.

This means that Linda Lewis will be able to supply Valoriani ovens, as well as its existing portfolio of Cuppone electric and traditional gas deck pizza ovens, to its network of dealers.

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The new arrangement is thanks to the two brands recognising their ovens are not competing with each other, as some chefs will have a preference to cook with wood or gas, and others, with electricity.

As from 4 June, Linda Lewis Kitchens’ dealers can sell four different CE and DEFRA-approved Valoriani ovens: wood-fired and living gas-flame Professional Poligono and Professional Igloo Valoriani ovens and the gas-fired Valoriani Verace Professional. The Verace is the only gas-fired oven in the world to have accreditation from the Associazione Verace Pizza Napoletana (AVPN), verifying that it can cook authentic Neapolitan pizza.

The Cuppone and Valoriani brands will now share a UK showroom and training facility in Preston, where chefs and restaurateurs can get up to speed with their oven, before full service begins. All consultancy visits and site surveys for wood-fired ovens will continue to be carried out by the team at Orchard Ovens by Valoriani, once an enquiry is placed.

Linda Lewis, MD of Linda Lewis Kitchens, said: “This is a major and exciting development for both ourselves and Orchard Ovens by Valoriani. Together, we can deliver the ultimate pizza oven supply and consultancy service to chefs, caterers and restaurateurs, presenting all the options and allowing the customer to decide which type of oven they wish to use.

“Our new shared showroom in Preston will become a vibrant hub for the catering industry, as well as being a mine of information and expertise for those looking for the right pizza oven for their needs.”

Orchard Ovens’ Andrew Manciocchi added: “We have brought our brands together and achieved a major coup through this partnership. Together, we can become a one-stop consultancy resource for those seeking to deliver the finest, authentic Italian pizzas and other dishes to their diners.”

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