CED Fabrications has teamed up with Pro Foodservice Reps, which will deliver enhanced sales support and expertise in the UK to the company’s distributor partners and consultant network.
PFR will be working alongside CED with immediate effect.
CED sales director Stuart Russell commented: “We’re delighted to be working with PFR; we understand the value the team will bring to our business as we expand.
“Their market knowledge and expertise will be of great value to us and our network of distributors.”
This latest development follows CED’s merger with French counterpart Tournus Equipement, part of the French group, Tournus Expansion, earlier this year.
Russell added: “2017 is set to be a very exciting year for us as we invest in our sales and marketing support network and continue to develop new products.
“We’re also very excited to introduce Tournus into the UK market and PFR will be a key driving force behind this operation.”
PFR MD Andy Piggin said: “PFR is delighted to have partnered with CED as it enters a new exciting chapter.
“CED is already a very well respected and established supplier to the distributor community and adding in an additional quality offering like the Tournus range means a requirement for additional resource to support the distributors.
“PFR will further enhance the great customer service and support distributors expect of CED.”