Pentland Wholesale has announced a strategic move to offer its Irish customers free standard delivery to Ireland.

Following Pentland’s attendance at the Hospitality Expo in February and the subsequent meetings with major distributors in Ireland, the management team of the wholesaler held an internal meeting to discuss all the feedback received with regard to the delivery surcharge.

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Maxine Mason, commercial director of Pentland Wholesale, commented: “Ireland is a strategic market with significant importance to our business. We constantly review the market situation and always take our customers’ feedback seriously.

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“We understand that free standard delivery has become a norm in the Irish market and we are more than happy to follow the trend.

“The decision to abolish the delivery surcharge to Ireland reflects our commitment to excellent customer service. And this will enable us to better serve our growing customer base in Ireland.”