Catering equipment fabricator Parry Group has undergone a major rebrand as part of its development plans for 2016.
The rebrand will see a redesigned logo that will sit atop what has been designed as a more intuitive website that should allow visitors easier access to Parry’s range of products and solutions.
The new site features enhanced content, including blogs and industry insight from Parry, whilst streamlining access to Parry’s catalogue of over 600 products.
Mark Banton, Parry’s group MD, commented: “At Parry we’re always looking for ways we can improve on the service we offer our clients and know that 2016 will be a significant year for us.
“The work on the brand is all designed to reflect the modern, forward-thinking company that Parry is, which runs through all that we do including increased warranty lengths and market-leading manufacturing processes.”
Last year the firm introduced a 24-month warranty and implemented lean manufacturing processes that have reportedly seen efficiency levels increase by 30%.