Panasonic celebrates centenary in 2018

Panasonic is in for a very big year this year as it celebrates 100 years since its founder, Kōnosuke Matsushita, founded the company, and launches a world first; the NE-1878 all-metal door professional microwave with inverter technology.

The company, hoping to change perceptions of the much-maligned microwave with this launch, cites the recent trend for open kitchens being the reason that some of its group operators build cupboards around their microwaves or position them under counters to hide them from the view of customers, such is the negative perception that they carry!

The introduction of Inverter to commercial microwaves by Panasonic in its 100th year is a massive leap for accelerated cooking and the company expects the launch to be followed by a wave of mimics in the future as other manufacturers play catch up. The technology was invented by Panasonic several years ago but has been limited to domestic ovens until now.

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Tim Futter, Panasonic’s sales development chef, said: “My feet haven’t touched the ground since I started with the Company last year.  I was thrown in at the deep end, just a week before we launched our speed convection oven at Commercial Kitchen, and in the build up to this year’s anniversary launch, I’ve been out and about with distributors and operators carrying out training sessions to ensure that the benefits of the full range of features on our ovens are understood.

“I also spend time working with end users on recipe innovation and menu development so that the full capabilities of the ovens can be maximised, and I implements installations and site surveys with new customers too. Our commercial microwaves are among the most expensive on the market, but for good reason; we use quality components, the build quality is exceptional, and there is a lot of investment into the research, development and testing of equipment to ensure it is up to the rigours of a professional kitchen.”

To celebrate this milestone, Panasonic will be serving birthday cake on its stand, number F19, at Commercial Kitchen on 5-6th June at the NEC.

To find out more about Panasonic’s range of commercial microwave ovens, call 01344 853231, email commercial.ovens@eu.panasonic.com or go to www.panasonic.co.uk/pro-cooking.

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