Online dealer monsters export success

The Monster Chef site sells equipment such as griddles, food warmers and popcorn machines.

York-based web dealer Monster Group has grown exponentially after increasing its presence overseas.

The firm, which was established in 2007, started to focus on exporting in November and has seen sales soar after delving into new markets.

Only 3 months on and Monster now exports its goods to France, Germany, Spain and Italy with 37% of those goods going to its biggest market in France.

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Export sales accounted for only 2% of the firm’s turnover in the last financial year. This has since increased to 11%, with overall turnover increasing by 35%.

Rana Harvey, MD of Monster Group, told Business Quarter: “Our strategic planning for 2016 reflects the export ambitions of those small and medium-sized businesses surveyed by Royal Mail.

“After enjoying dramatic growth overseas in just 3 months since offering our products to markets abroad, we also plan to further increase the proportion of our overall turnover represented by export sales.”

She added: “We have used the invaluable and expert advice and services provided by UK Trade & Investment in Yorkshire to overcome potential hurdles such as language barriers and a lack of knowledge and contacts abroad to ensure we had everything in place to make a success of selling overseas.”

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