Product design group is looking for investors to help turn an innovative new onion slicer into a must-have for commercial kitchens.
Aspiring start-up Newtonstein reckons it has finally found a way of putting an end to tears in the kitchen with the launch of ‘Rouncer’, a device that can dice and slice onions in just five seconds without the need to peel.
To fund the development of Rouncer, Newtonstein has launched a Kickstarter crowdfunding campaign calling on pledgers to support the cause.
A spokesperson said: “At Newtonstein we live and breathe innovation and are constantly developing unique products that push the boundaries of what’s normal. After a huge amount of time in the engineering stages, we’ve finally developed a prototype product and are calling on the help of the public to help propel Rouncer into the kitchens of chefs across the globe.”
The product, which the company also intends to sell through the retail channel, features three stackable blade choices for the ultimate in ‘cut and go’ cooking.
It says the 3mm thin onion slicer blade is ideal for barbecues, hot dogs, pizzas, pastas and salads while the 3mm and 6mm dicing blades would suit curries and sauces.
To use the Rouncer, chefs simply chop the vegetable in half and place it in the device. A collection container houses the perfectly chopped onions which can then be easily thrown into the dishwasher.
The company is hoping to raise $20,000 (£12,000) to fund a starting order of 10,000 pieces.
In return for contributions, Newtonstein is offering pledgers various different rewards.
Pledges of $1 or more will receive virtual recognition on the ‘Thank You Wall’ of the website.
The first 100 pledges of $8 or more will be given the chance to order Rouncer for just $8 and free shipping, while pledges of $500 or more will receive a limited edition Rouncer featuring their name and inventors’ signatures, an exclusive Newtonstein beach towel and personal ‘thank you’ call.
Those pledging $2,000 or more will have their name placed on the Rouncer packaging as well as both Rouncer designs and a branded beach towel.
Newtonstein says every item is crafted using high quality DEHP free non-toxic plastic, while the product is also microwave, dishwasher and freezer safe.