Nisbets, the UK’s largest supplier of catering and kitchen equipment, has launched a microsite boasting a ‘virtual reality showroom’.
Part of its new ‘In Place’ campaign, this digitally-hosted activity provides a dedicated online sector-focused advice centre.
Operators are invited to step inside and discover front and back of house hotspots that will flag key points of interest and offer insight relevant to individual outlets.
Highlighting parallels between the online showroom and operators’ own venues, In Place is designed to provide practical solutions through thought leadership, credible influencer stories and expert inspiration.
End users will be encouraged to utilise the interactive platform and view it as the go-to resource to guide them through their biggest workplace challenges. All of this knowledge, inspiration and advice has been curated by Nisbets and is based on content gathered from across the whole industry.
In Place offers a range of content through testimonials, advice columns and hints and tips shared though social media posts. Advice comes from some of the industry’s most influential names including Tom Brown, founder, Cornerstone; Adam Handling, chef patron, The Frog, Hoxton; and Emma Underwood, restaurant manager, Stem by NEO.
Identifying three key areas that matter most to chefs, In Place launches with a focus on food safety, equipment efficiencies and presentation, all of which are key to maximising both customer satisfaction and profit in busy outlets.
Klaus Goeldenbot, group CEO at Nisbets commented: “Our aim at Nisbets is to always provide the best experience for our customers, whether that’s a seamless shopping experience, or added value through our advice and support platforms. We recognise the ways in which we do this must evolve alongside the headwinds of current hospitality trends and the technologies available to us. In Place demonstrates our commitment to providing added value to our customers in the right way, every day.
“In Place aims to support restaurant owners and operators with practical advice and solutions that help to improve efficiency, boost productivity and eliminate risk so that they can focus on delivering exceptional customer experiences time and time again.
“Nisbets is passionate about identifying the needs of its customers and supporting them with innovative and interactive solutions that support them both back and front of house, and ultimately make them more profitable. We know our audience is busy, so In Place provides a reliable, consistent and interactive advice platform for our customers that can be accessed anytime of night or day to help chefs, operators and owners overcome some of the challenges faced by the industry.”