New food-to-go concept to help promote and shift fried offering

Malibu’s Perfect Fry requires no extraction system

A new branded point of sale solution for Malibu’s Perfect Fry ventless fryer aims to make it easier to keep, promote and sell food-to-go.

Malibu’s Hot2Go was built in response to customer feedback who found it difficult, expensive and time consuming to promote their hot food products.

The Hot2Go brand is designed to help any business to maximise promotion quickly and easily. Hot2Go has a variety of fully customisable point of sale materials such as posters, menu cards and outdoor signage and businesses can simply add their own prices and photos to the templates or they can just select from a range of tempting high quality stock images prior to print.

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Malibu’s managing director, Tony Keating said: “Hot2Go is ideal for independent convenience stores and forecourts as it allows them to easily customise the point of sale to suit their market and provides a range of equipment that can be scaled to the size of the business or premises.”

At the heart of the Hot2Go solution is the self-contained Perfect Fry, a commercial countertop ventless fryer using a patented HEPA filtration technology which results in the fryer being virtually odourless and requiring no extraction, making it ideal for behind the counter cooking. Hot2Go is a complete solution providing a range of accessories, consumables and POS that caters for everything needed to get up and running.

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