Miele appoints new sales and marketing director

Sam Bailey has returned to Miele as sales and marketing director.

Warewasher manufacturer Miele has appointed Sam Bailey as its new sales and marketing director for the professional division in the GB territory.

Bailey joins Miele from Dyson where he held a number of key roles overseeing European marketing and global digital operations in its professional division before spending time in a global senior commercial role within a high growth category.

No stranger to Miele, Bailey was previously the organisation’s CRM and online manager, before leaving to spend 6 years in senior roles at Dyson.

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Bailey’s reappointment to Miele comes as Les Marshall announces his retirement after 17 years as sales and marketing director with the firm.

Marshall was responsible for setting up Miele’s professional partnership programme, which joins together a network of approved partners from around the country with Miele, to provide sales and service support to commercial customers.

Bailey is looking to continue the success of the partnership model and capitalise on Miele’s reputation as an industry leader.

Commenting on his appointment, Bailey said: “Miele products are synonymous with quality and longevity and I’m delighted to have the opportunity to re-join the company and continue the great work that Les is leaving behind.

“Miele boasts an impressive and well-established partner programme throughout Great Britain and I look forward to getting to know the partners and working with them to grow Miele’s presence as the industry’s leading commercial laundry, dishwashing and washer disinfection manufacturer.”

Marshall concluded: “During my tenure at Miele Professional I have witnessed a number of industry changes and opportunities that have helped to create the successful partnership model that exists today. I’m delighted to be handing the baton onto someone who knows the business and its objectives so well, and I wish Sam every success in his new role.”

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