Middleby UK is to inaugurate a catering equipment showroom at its Wigan headquarters, bringing all of its brands under one roof.
The 700m2 purpose-built facility will be the manufacturer’s centre of innovation and excellence for the whole of Europe with a large development kitchen showcasing all that Middleby has to offer in the UK, according to Middleby UK’s development/demonstration chef Paul Kerr.
Visitors will be able to touch, feel and try out the equipment throughout open days running from 28 September to 2 October and 5 October to 9 October.
These will include live cooking demonstrations featuring Houno combi ovens, Pitco fryers, Blodgett conveyor ovens, CTX Wow ovens, Nieco broilers and Turbochef rapid cookers, among others.
Kerr commented: “This showroom will allow dealers and their customer to see first-hand what make Middleby’s portfolio of catering equipment solutions stand out from the rest.”
The company moved to its new premises at Stonecross Business Park in Wigan last December, ideally sited just minutes from Junction 23 of the M6 for easy access to the UK road network.
Last year Middleby invested in more staff, including the appointment of Kerr as development chef, to achieve its aim of ensuring dealers are obtaining the information they need and receiving regular visits from sales managers.