Middleby ramps up UK dealer support

Middleby UK has brought in a handful of new staff to strengthen its support for catering equipment distributors.

The move comes as it prepares to move to a new UK headquarters that will give it twice the warehouse space it currently has.

New full-time recruits include development chef Paul Kerr, service engineer Darren Rushworth and warehouse operative Robin Timms, while Simon Sutton has been hired as a temporary telesales executive.

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He will spend the next two months making sure that distributors are receiving sufficient support from the company.

One of Middleby’s aims is to ensure dealers are obtaining the information they need and receiving regular visits from sales managers.

“All of these are new positions and have been brought on to give an enhanced service to our dealers,” confirmed Middleby’s UK sales director, Kenny Smith. “We are also seeing an upturn in business so these people are necessary.”

Development chef Kerr’s role will mainly involve providing support for Houno combination ovens. Middleby says UK sales have soared since it introduced a four-year warranty and annual maintenance package on Houno combis earlier this year.

“We are serious about helping our dealers so Paul will help dealers customers understand our product range and the various menu changes they can make,” said Smith.

The recruitment exercise bolsters Middleby’s ranks at a time when the UK operation is set to benefit from a move to expanded premises.

“In approximately three to four months we are relocating to brand new premises, which are more than double the size of our current location,” said Smith.

The new site will be about 10 miles away from Middleby’s current base in Warrington, Cheshire. The extra space is designed to allow for anticipated increases in business as well as future Middleby acquisitions. It will also feature a purpose-built training kitchen.

Following the hiring of the latest four employees, Middleby UK now directly employs 21 people.

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