Middleby gets techy with iPad app

The Middleby Corporation has developed its first ever iPad application.

The free app allows users to view product details from every Middleby brand and calculate the energy costs and savings when using its products.

In the US, where Middleby is based, app users will even be able to communicate with a salesperson either directly through Middleby or a representative locator.

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“For the nearly 50 million iPad users they can now access everything Middleby and all of our brands through the Middleby iPad application,” said Middleby CEO Selim Bassoul. “With the Middleby app we are empowering our salespeople and giving our customers the tools to make the best decisions for their commercial kitchens by providing the most information.”

As well as featuring energy savings calculators, the app will advise users how to select the best product for a particular concept.

NASDAQ-quoted Middleby markets products from more than 20 food service brands that it owns including Lincat, PerfectFry and TurboChef.

The app is available from the App Store under ‘Middleby’.

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