MGB and Sprint win Maidaid sales promo

Maidaid has presented two of its dealers with 32-inch HD TVs for selling the most kit during a sales promotion it ran over the summer.

The warewashing manufacturer set a special incentive earlier this year to tie in with the Brazil World Cup.

MGB Catering and The Sprint Group emerged as the two top sellers, with company representatives Mike Briggs and Nick Marston collecting their prizes just recently.

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The competition ran over two months and points earned through sales of Maidaid equipment could be traded in for a selection of prizes.

The campaign didn’t just include pass-through and under-counter dishwashers, but potwashers, rack conveyors, ice machines, bottle coolers and coffee machines.

“We value the work that our distributors put into promoting the quality and efficiency of our machines and an incentive like this gives something to aim for and has been a real success,” said sales director Julian Lambert.

MGB Catering was founded in 2000 and has designed numerous kitchens and bars from South Derbyshire to the Channel Islands and even Afghanistan. The education sector is an area of current growth for the Swadlincote–based company.

Pershore-based Sprint installs and maintains commercial kitchens nationwide, supplying a full range of catering, refrigeration and ventilation equipment and bar system solutions.

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