Metcalfe Catering Equipment has announced that it has become a CEDA Silver Partner.
This will mean it can attend CEDA events such as the annual conference and Technical Conference at a reduced rate and regional members meetings free of charge. On joining, CEDA provides new partners with its key contacts database of all of its members.
The manufacturer will also now have extra marketing opportunities, using the CEDA logos to promote itself to the distributor members, or sending four email communications to the membership per year. CEDA also uses its digital and social media presence to promote its partners.
Metcalfe MD Neil Richards commented: “Metcalfe has a long association with CEDA going back over many years and this further cements our commitment to the distributor network.
“The UK dealer network continues to play an integral part in the growth of Metcalfe and has become even more important to us since we took on sole agency rights for the Atollspeed range of high speed ovens last year. We look forward to working ever more closely with CEDA and its members as we seek to grow our business in the UK, and in particular sales of products in our High Speed Cooking Solutions range, which also includes Roband contact grills.”