Microwave and accelerated cooking maintenance specialist Marren has expanded its account management capabilities by creating a new business development manager role.
The firm has hired Kelly Barrell to this position, believing that her 20+ years’ experience in sales, and 15 in the financial sector, make her the perfect fit for the role.
Barrell will focus on looking for opportunities to develop new business in service and spares, promoting the company through social media and national publications and spending one day each week on marketing. She’ll also attend industry exhibitions both home and abroad, and prepare advertising plans and budgets.
She detailed: “I worked for Abbey for almost ten years. That gave me plenty of experience managing customer accounts, developing new business and even managing the brand development.”
Five years in the commercial catering spares industry followed, where Barrell worked for GEV Catering Spares as an area sales manager. The role saw her visiting service and repair companies, wholesalers, equipment dealers and spare part providers.
“I was tasked with actively developing and maintaining relationships with new and existing customers,” she said.
“That meant I spent time in the office, on the road and in the digital world of social media. I was asked to raise awareness of GEV’s brand through strategic marketing, social media, and in collaboration with the GEV Group’s internal marketing team based in Munich.”
Barrell was unfortunately made redundant by GEV in June this year following a merger with Commercial Catering Spares, but she remained with the company to assist with the office closure and transfer of all GEV operations to its new base in Heywood.
Shortly afterwards, she was contacted by Marren operations director, Malcolm Skinner, after she had been recommended by two industry professionals for the new business development manager role.
She commented: “I was flattered, to be honest. I’ve managed to thank one of them personally, but the other remains anonymous.
“I’m absolutely delighted to be joining the Marren team and very much look forward to being part of the company’s continued success. It’s apparent that the Marren name and its staff are held in very high regard by customers and highly respected by other service companies within the industry.”
She added: “Marren have already provided me with a firm foundation from which to develop business with existing clients and build new relationships. I’m committed to helping the company grow, implement exciting new sales processes and further raise its brand awareness within the catering and service market.”
Barrell is married with four children and lives in Lincolnshire. In her spare time she likes making cupcakes, watching movies, going to the cinema with family and trying different places to eat.