Two of Marco Pierre White’s restaurants – the Steakhouse Bar and Grill in Birmingham and the New York Italian in Stratford-upon-Avon – are preparing for a steak-off this Christmas and New Year after forming a partnership with Turkish Airlines.
Initially launching an incentive for diners at each restaurant on Christmas Day, New Year and into January, the tie-up is part of an ongoing initiative for both businesses to join forces with other organisations in the region as they look to grow and be ‘better together’.
John Lambourne-Richardson, general manager of Marco Pierre White Steakhouse Bar and Grill in Birmingham said: “These days you have to do more than just be good at what you do in order to grow and reach out to your audience. Working together with other likeminded businesses, such as Turkish Airlines, is becoming increasingly important and it brings along the benefits of forming new and strong relationships with it.”
Turkish Airlines, whose regional offices are based in Birmingham, has this year been awarded: “Best Airline in Europe”, “Best Business Class Onboard Catering” and “Best Business Class Lounge Dining” by Skytrax in the 2014 World Airline Awards.
Turkish Airlines’ general manager in Birmingham, Selim Ozturk, added: “As a fast growing, award-winning business, offering high level services to our passengers, it’s important we align ourselves with other businesses with similar standards. The Marco Pierre White restaurant brand is prestigious and expanding at a great rate, so a partnership, initially on a local basis, makes sense.”
The partnership will initially offer the opportunity for diners to win a pair of business class flights to any Turkish Airlines destination in 2015, with a view to working together on a wider scale in the future.