Maidaid markets ‘flexible’ coffee machine

Maidaid Halcyon has unveiled its latest Barista coffee machine, which has been designed to accommodate the changing habits of coffee consumers.

Although best-known for its warewashing activities, Maidaid has been supplying coffee machines for the best part of 40 years.

The Barista is a professional machine that the company says is user-friendly, compact enough to fit into almost any outlet and yet large enough to produce a high output thanks to its 10-litre boiler tank.

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“Market analysis shows that the coffee industry comprises outlets of infinite variety and size: many ‘non-catering’ businesses now also sell coffee. So we knew that any new machine we brought to the market had to be flexible,” said Julian Lambert, Maidaid Halcyon’s sales director.

The Maidaid Barista range has both semi- and fully-automatic versions and can be configured for either beans or pots, and easily converted back if required. The machine operates on either 13 or 20 amp electric supplies.

To help coffee shops succeed in the increasingly popular ‘coffee to go’ culture in the UK, the Maidaid Barista has been designed to comfortably accommodate a 16oz takeaway cup.

Lambert says the company backs its machines up with free training courses and technical support.

“Customers will not only appreciate the extremely competitive pricing of the Barista, they also benefit from Maidaid’s fully supported parts and labour guarantee, together with commissioning and installation by fully trained engineers nationwide. We take pride in our service response and consider our KPI’s to be amongst the highest in the industry.”

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