Made in Britain board recruits coffee machine manufacturer’s sales chief

Peter Atmore is now on the board of Made in Britain.

Fracino’s head of global sales and marketing, Peter Atmore, has been appointed to the board of Made in Britain.

The position on the board will allow Atmore to contribute to the strategic decisions of Made in Britain, which promotes the British manufacturing sector in the UK and around the world.

With sector expertise spanning almost four decades, the sales chief has reportedly been instrumental in Fracino’s continued expansion, at home and overseas, since joining the espresso machine manufacturer 2 years ago. Atmore is also a director of the Beverage Standards Association.

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Fellow business leaders on the Made in Britain’s board include Antony Wallis, co-founder of Best of Britannia, Chris Harrop, group marketing director and director of sustainability, Marshalls, and Camilla Hadock, director of Roach Bridge Tissues.

Made in Britain chief executive, John Pearce said: “Peter’s wealth of industry expertise, drive and commitment highly compliment the skills and experience of our board members and he will add much value to our remit to promote best practice and further develop the supply chain of British-made goods.”

Atmore added: “Fracino’s deep rooted ethos and commitment to fly the flag for British manufacturing in the UK are wholly aligned with the goals of Made in Britain. Displaying a Union Jack flag on every machine that leaves our factory, we embody the UK’s production skills and expertise as the sole manufacturer of espresso machines.

“I look forward to promoting the Made in Britain message to buyers and consumers in the UK and around the globe.”

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