LLK hires BDM for dealer TLC

Linda Lewis Kitchens has appointed a new business development manager as it looks to expand the work that it does with dealers on behalf of its key brands.

The company hopes that the hiring of Will Pilling, who has spent the past five years in the retail market working with Asda, will provide a “fresh pair of eyes and a new outlook on the business”.

LLK recently announced a major channel expansion drive involving pizza equipment brand Cuppone and one of Pilling’s first tasks will be to raise the profile of that business.

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“Will has been given the task of identifying opportunities to develop our partnership with our existing dealers and identifying where there are gaps in the market which we could use to promote our products,” said founder Linda Lewis.

“We are investing heavily in promoting our range within all sectors and raising the awareness of the Cuppone brand at ground level in order to assist our dealers in getting the business. Our focus is to work alongside the dealer network and assist them as much as we can and build long term relationships with them.”

Cuppone is one of Italy’s oldest and most renowned pizza equipment manufacturers, and boasts a wide range of contemporary ovens.

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