Linda Lewis Kitchens’ plans to steer sales of Cuppone pizza equipment through a dedicated reseller network appear to be taking shape after the company confirmed it has now awarded exclusive sales rights to 12 dealers.
The agreement permits the resellers to sell the company’s range of Cuppone pizza oven products and other catering equipment online.
The selected dealers will be the only companies selling LLK’s products through the web and links to their individual websites have already been established on the brand new LLK website.
However, LLK has stressed that these are the new internet appointed dealers. Other dealers can still do business directly with LLK as before.
Other loyal dealers have also been linked to LLK’s website, offering end-users two ways to buy LLK equipment.
Linda Lewis, managing director of LLK, said: “We are the only pizza equipment specialist that does not deal directly with end-users, hence we value our dealer network and we are committed to helping them to increase their sales. By introducing an intensive marketing and PR campaign this year, we aim raise brand awareness of LLK and generate increased sales for our dealers.”
LLK has introduced a ‘dealer of the month’ competition for the company that achieves the most sales of LLK equipment, with the first winner’s results based on February sales.
In addition to a dedicated feature on LLK’s website, the dealer will receive free PR worth around £500, plus staff incentives for the following month.
The 12 appointed internet dealers are:
– Advantage Catering
– Catering Equipment Services
– Coffee Omega
– CS Catering
– John Dodds
– Hopkins Catering
– Luxia NCE
– Pizza Equipment Ltd
– Wards Catering