Lincoln-based manufacturer, Lincat, is very keen to emphasise that dealers and consultants should take a fresh look at the increasingly vast 600-plus product selection it now provides.
Sales and marketing director, Rob Gibson, commented: “People have this perception of the Lincat of old, and they think that all we do is tabletop fryers and light back bar equipment.”
And if there was any doubt that this was still the case, the statistics speak for themselves – in 2015, 54% of Lincat’s total cooking equipment sales were medium to heavy duty, compared to just 8% in 2000. This year it is heading towards at least 60%.
The launch of the Opus 800 series of heavy equipment in July has injected further momentum into its revenues and should result in further growth this year. In fact, turnover has soared since the Middleby Group’s takeover of the company in 2011, making Lincat now one of the biggest catering equipment manufacturers in the UK.
The massive Opus 800 series comprises more than 80 models of equipment, including 12 different oven ranges. “Opus 800 has established itself so quickly, it’s even surprised us,” Gibson detailed. After 2 years in development, the series is designed to be compact and fit flush against the wall, and for the first time features a four burner induction hob with an oven underneath – reportedly one of the most popular sellers.
Gibson said that the business offers a one-stop-shop for catering equipment, as it produces everything from a toaster to a chargrill. “We are constantly talking to distributors, telling them they don’t need to go outside the Lincat portfolio, because we have it all here.
“We manufacture to stock, so at the point of a dealer placing an order, we guarantee to deliver to within 3 days.” That equates to around 3,000 units in stock at any one time, with currently around 1,000 of those heading out the door each week.