Lincat unveils new marketing chief

Lincat has confirmed the appointment of Helen Applewhite as its new marketing manager.

She replaces Rachel Smith, who left in the summer to return to the building materials industry after seven months in the role.

Applewhite will be responsible for the marketing of the Lincat business, as well the FriFri and Q90 brands.

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She joins the company having spent the past eight years in marketing management roles across the public, consumer and private sectors. She has been involved with many high-profile projects, including NHS campaigns and collaborations with multi-national brands such as HP, Xerox and Samsung.

“With Lincat’s wide product portfolio of over 450 lines, there is a lot to learn, but I love a challenge and it will be my priority to keep Lincat, FriFri and Q90 front of mind for anyone considering purchasing catering equipment, both here in the UK, as well as in overseas markets,” stated Applewhite.

Lincat’s managing director, Nick McDonald, said: “It’s a great opportunity for Helen to bring her marketing expertise to bear on continuing to increase brand awareness, supporting our dealer network, developing customer relationships and playing a vital role in new product development and launches.”

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