Lincat has named Mike Woodman as regional sales manager for the Midlands and South West.
His appointment follows the promotion of his predecessor, Christian Jones, to the role of national accounts manager.
For the past 15 years, Woodman has honed his sales expertise in the vending equipment industry, selling both products and managed services to end-users.
He has handled a variety of large, national accounts, including one of the UK’s biggest public sector procurement companies.
His new role at Lincat will involve supporting the dealer network in the south west of England and using his extensive experience to help generate opportunities for the dealers in his area.
UK sales director designate, Rob Gibson, said: “Mike’s experience of working with end-users across the UK will be a real asset to our sales team and dealers alike. He is already proving to be a valuable member of the team.”
He added that Woodman will be striving to win more market share for Lincat and advising dealers of new products as they launch.