Lincat boosts distributor capabilities

Lincat, a member of the Middleby Corporation, has appointed Diane Pawlett as export manager to develop the company’s export business and raise the profile of the Lincat and FriFri brands internationally.

She will be responsible for the growth of overseas sales, including the development and implementation of the export sales strategy, as well as the training and motivation of sales staff and distributors. Based in Stamford, Lincolnshire, she will travel extensively as part of her role.

Pawlett joins Lincat with over 20 years’ experience in export, working with wholesalers, distributors, agents and end users in the food and drink sector. She is fluent in French, Spanish and German and has an understanding of Italian and Portuguese.

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Sales director Rob Gibson commented: “We are delighted to welcome Diane to the team. Although we already have an extensive dealer network across the globe, we are constantly looking to expand our export activities and raise brand awareness. With Diane’s solid experience in this field, along with her multi-lingual skills, we are certain she can work well with our existing distributors, as well as establish new partnerships and widen the network to support our export efforts on an international scale.”

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