Lincat to boost dealer support with sales reshuffle

L-r: Mike Woodman, Keith Shelly and Gareth Brown have all moved into different sales roles as part of Lincat’s departmental shake-up.

Commercial catering equipment manufacturer Lincat has promoted its national account manager, Mike Woodman, to the new post of national sales manager.

Whilst continuing to look after key national accounts Woodman will, in this new role, take over the development and management of Lincat’s national account and regional sales teams. His key objective will be to drive growth by providing enhanced support to Lincat dealers.

Lincat MD Christian Jones explained: “By helping our dealers to sell more and develop their businesses, we will benefit too. It’s a simple philosophy which has led to exponential growth for Lincat in recent years.

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“Mike has made a huge success of everything he has turned his hand to at Lincat, and I wish him the best of luck in his new role.”

Woodman joined Lincat in 2014 as business development manager for the Midlands and the South West.

He then moved to look after the Eastern region before being promoted to the national accounts team in March 2016. Lincat says he has made a huge impression in that role, securing the firm’s largest order yet for bespoke equipment, from a well-known retail restaurant chain.

In other moves, Keith Shelly, currently business development manager for the Eastern region, will take over as national account manager. And Gareth Brown, who currently works in Lincat’s purchasing team, will fill the position left vacant by Shelly’s promotion to the national accounts team.

Shelly joined Lincat in 2008 in an after-sales role. He was appointed to the sales team as business development manager for the Eastern region in 2016.

Brown came onboard Lincat’s purchasing team as a buyer in 2013. The manufacturer feels he will put the technical knowledge he has gained in that position to effective use in his new role.

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