JLA, one of the powerhouses of the UK commercial laundry scene, is to target the catering market with a specialist division offering professional cooking and refrigeration appliances.
The West Yorkshire-based outfit said it had seen a need to “evolve” its product range to meet demand from customers seeking solutions for their kitchen environment, as well as their laundry operations.
JLA will now sell a range of own-brand catering equipment as part of its ‘Total Care’ package, a fully inclusive supply and servicing solution available to customers for a monthly payment.
The portfolio will include commercial ovens, combi ovens, fryers, cooktops and fridges and freezers, combined with 7-day breakdown cover and an 8-working hour engineer response guarantee. Under the programme, JLA promises to pay its customers £100 if an engineer is not on site within that period.
Stephen Baxter, JLA’s CEO, said the catering wing would dovetail nicely with its core laundry business and give customers who wanted to purchase kitchen equipment peace of mind.
“We speak regularly to our customers, so we understand how vital it is for them to produce high quality, nutritious meals for their residents, guests, customers and staff with the assurance that all of the risks associated with food production and storage are minimised,” he said.
“Based on this insight, we have developed a full range of commercial cooking and refrigeration equipment that will deliver our customers the high performance they demand, along with the reassurance of Total Care so they never need to worry about breakdowns or paying a repair bill again.”
JLA says it has invested in extra resource to support customers that source catering equipment from it, with “experts” in commercial kitchen design available to ensure the right appliance is matched to their exact requirements.
It also says it will have development chefs on hand to provide training on the JLA Catering range and assist with menu design.
JLA was founded in 1973 and began offering laundry rental solutions, for which it is best known today, almost a decade later. The launch of the catering equipment division comes a year after it opened a dedicated warewashing business.