Coffee machine and coffee supplier Kimbo has appointed Damon Wilson as commercial manager of its British subsidiary.
Wilson will be responsible for the company’s business development in the UK and for strengthening the distribution network nationwide.
With over 15 years of experience in the hot beverage industry, the 44-year-old has covered prominent business development roles in global brands such as Twinings, Lavazza and Jacobs Douwe Egberts. He joined Kimbo in 2015 as distributor channel manager for the UK and Ireland.
His appointment represents a further step in Kimbo development strategy in the UK, following a continuous growth in its market share. Currently capitalising on the booming popularity of coffee in the country, Kimbo plans to reinforce its presence both locally and nationally by boosting the consumption of Kimbo coffee in restaurants, hotels and cafes, with a particular focus on the London marketplace.
Among the goals of the company is the search for new partnerships with popular restaurant chains and large-scale retailers to further bolster the brand’s presence in the UK.
“The swift and exceptional rise of coffee culture in Britain calls for a product that can satisfy an expanding and increasingly demanding clientele,” commented Wilson. “Combining a strong Neapolitan heritage with a cosmopolitan outlook, Kimbo perfectly epitomises these requirements. We are not just offering a product, but an authentic experience.
“An even closer relationship with the Neapolitan headquarters will be crucial to consolidate the results achieved so far and meet the ambitious targets for 2017.”